Trade Show Exhibition: Don’t Forget the Flooring!
Prospect or Passer-by? Winning new “fans” of your business or products when exhibiting at a trade show takes planning. Show organizers create the opportunity and the environment, but it’s up to each exhibitor to get creative and develop a noticeable presence on the floor. Even if your purpose for exhibiting is to recruit new staff, or to network within your industry, a strong brand presence and eye-catching display will always leave a lasting first impression. With a comprehensive...
